How To Use Barcodes For Marketing

Barcodes are typically used for stock-taking, inventories, and deliveries. What you may not know is that it can be used to promote your business. With the right approach, it can help spread the word without having to invest too much money.

Gauging numbers
At an event, you can put codes on bracelets. This can help you gauge numbers and get a more accurate idea of who is attending, as well as more of an idea of what your target demographic is.

QR codes
One of the most well-known methods of promotion through barcodes is QR codes. You may have seen these at the bottom of adverts and posters. For example, if a blockbuster film is out at the cinema, the poster may say that the film is coming out in two weeks. By scanning the code at the bottom of the poster, people can see the trailer, increasing the possibility that they will watch the film.

Competitions
Another way to market using a barcode is by having a competition. By getting people excited about potentially winning prizes they are more likely to want to learn about your product and what you have to offer. Giving away some of your products as prizes can also help.

Free samples
In a similar vein, free samples are a good way of drawing people in. For example, some car companies use codes so that people can scan the advert and then get in contact in order to test drive new vehicles.

How to use them effectively
The code needs to be placed in an area that is easy for people to see. Typically, they tend to be at the bottom corner of a promotional poster or flyer. However, it should be prominent and large enough for people to be able to see them and scan them easily using a smartphone or other device. The amount of data can be a factor too- if the link is long it can cause the code to become cluttered. Fortunately, there are websites where you can get shorter links.

Extra information
The key thing you need to remember is that the code is an opportunity to give people more information or easier access to online stores, information about products and so forth. Knowing what you want to communicate will make it easier. Don’t be afraid to ask for feedback from customers- do they want an easier way to purchase items from your online store, do they want an easier way to learn about what you have to offer? By knowing this, it will make it easier to tailor your barcode marketing to your customers.

We can help
Whether it’s a LaserJet or Code 128, we can find the appropriate one to suit your needs. Marketing using barcodes is relatively inexpensive. At Top Barcodes, we can guide you through the options and help you find the ideal one to suit your business’ promotional campaign. Contact us today, and we will be happy to discuss your needs in more detail.